CASES
Pizzeria
Papa Johns
3
years of work
12
partner cities
+ 65368
subscribers
61351971
general coverage
2670
posts
> 22 М
views in tick-tok
1110
mentions of bloggers
109280
likes
> 315 М
sales amount
MEDICAL CLINIC WITH LOW ONLINE TRAFFIC
+ 972
Increasing the number of subscribers
995
Site visits
312,261
Account coverage
117
Advertising budget
30 000 rubles per month
30 000 rubles per month
325
Landing page Views
218
Registration of new clients
Direct messages from customers
Start
There are no new customers, no online records, customers did not know about new services. The outdated interface of the site, the lack of a promotion strategy, advertising was not used, the content was not unique.
Task
Develop a marketing strategy that includes social media promotion.
Decision
Conducted an analysis of competitors, identified their strengths and weaknesses. We identified the pains and needs of the target audience, created a one-page website with a description of services and the possibility of online recording. We have developed a content strategy, created unique content for social networks (videos, rils). We have redesigned social networks and the website. We have developed a promotion plan and offers for different target audiences.
There are no new customers, no online records, customers did not know about new services. The outdated interface of the site, the lack of a promotion strategy, advertising was not used, the content was not unique.
Task
Develop a marketing strategy that includes social media promotion.
Decision
Conducted an analysis of competitors, identified their strengths and weaknesses. We identified the pains and needs of the target audience, created a one-page website with a description of services and the possibility of online recording. We have developed a content strategy, created unique content for social networks (videos, rils). We have redesigned social networks and the website. We have developed a promotion plan and offers for different target audiences.
CHU ART-BUREAU
535
a person came to the exhibition in the first week
286
a person visited the opening
Advertising budget
10 000 rubles per month
10 000 rubles per month
5000000
total coverage of mentions in social networks
56
mentions in the media in publications with an audience of more than 200 000 people
Start
The absence of social networks and other advertising tools. The first exhibition is 2 weeks after the start of the work.
Task
To develop methods of rapid and effective promotion of the gallery's first exhibition to attract visitors.
Decision
Conducted an analysis of the market and the target audience. In a short time, we developed a brandbook for the visual media of the gallery and its social networks. We have developed a content plan, a stub grid for the account, press releases, and conducted a mass mailing.
The absence of social networks and other advertising tools. The first exhibition is 2 weeks after the start of the work.
Task
To develop methods of rapid and effective promotion of the gallery's first exhibition to attract visitors.
Decision
Conducted an analysis of the market and the target audience. In a short time, we developed a brandbook for the visual media of the gallery and its social networks. We have developed a content plan, a stub grid for the account, press releases, and conducted a mass mailing.